Key Marketing Trends in 2016 and How Digital Signage Helps

No question about it: The major marketing trend of 2016 is visual marketing. Text lacks the power to communicate effectively, at least by itself; societal and technological shifts have changed the game. Consider: Mobile phone usage has exploded. A 2015 Pew study reveals 64 percent of Americans own smartphones, nearly twice the 2011 number. Mobile […]

Successful Digital Marketing Techniques

There are many digital marketing techniques for a business to adopt. The fundamental problem that many companies face is determining where to start when there are so many channels in which digital marketing can be done. One of the biggest mistakes that many companies make is trying to adopt all channels for their promotions and […]