Brands these days are promoted in several digital channels to create a relationship with the customers, owing to the rapid evolution of Internet. Marketers have understood the scope of marketing through various digital means because of the increased use of digital devices by the potential customers.   Is digital branding different from digital marketing? Yes, […]

Key Marketing Trends in 2016 and How Digital Signage Helps

No question about it: The major marketing trend of 2016 is visual marketing. Text lacks the power to communicate effectively, at least by itself; societal and technological shifts have changed the game. Consider: Mobile phone usage has exploded. A 2015 Pew study reveals 64 percent of Americans own smartphones, nearly twice the 2011 number. Mobile […]